MTV Networks Africa (MTVNA) and Bharti Airtel have confirmed that they will be holding the 2010 MTV Africa Music Awards (MAMA) in Lagos, Nigeria. MTVNA's jubilant celebration of contemporary African music and creativity will be held at the EKO EXHIBITION Hall, Lagos where his year?s Hip Hop World Awards was held, on 11 December 2010, focusing the spotlight on Africa's most outstanding musicians, from the heart of one of the continent?s most vibrant cities.
The 2010 MTV Africa Music Awards with Airtel will take the form of a stunning live music event and global television spectacular, featuring performances from contemporary African and international music giants and hosted by a major music celebrity. Artists from around the continent will battle to win a coveted MAMA trophy in one of twelve award categories including: Best Male, Best Female, Best Video, Best Group, Artist of the Year, Best Lusophone Act, Best Anglophone Act, Best Francophone Act, Song of the Year, Brand: New Act, Best International Act and MAMA Legend.
This year, telecommunications giant Airtel comes on board as the headline sponsor of the MTV Africa Music Awards 2010, signalling the telco?s profound commitment to African music and youth culture following its purchase of Zain Africa's business operations earlier this year. It would be recalled that Zain Arica was the headline sponsor of the first two editions of MAMA.
According to Alex Okosi, Senior Vice President & Managing Director, MTV Networks Africa, "We are thrilled to be partnering with Airtel to bring the MTV Africa Music Awards with Airtel to Lagos for the first time and look forward to delivering the most exciting MAMA yet on 11 December."
Conceived in 2008 as the ultimate celebration of African contemporary music talent, the MTV Africa Music Awards with Airtel provides a major promotional platform for the African music industry, championing, supporting and empowering African talent by broadcasting their music around the world via MTV?s global multimedia network.
No comments:
Post a Comment