FIRST MTV BASE IMAGE CAMPAIGN TO FEATURE MO’CHEDDAH

Fast rising singer and rapper Mo’cheddah is yet to debut, yet she’s on the verge of achieving international acclaim. Thanks to MTV Base’s new project “Brand: New”, where Mo’s video for “If You Want Me” will go on high rotation on the channel for the whole of July. She is also expected to feature in a series of MTV base shows including MVP (Most Voted Playlist) and Mo Cheddah-themed “Top Ten”, where she gets to choose her favourite music videos and talk about their influence and impact on her.
“I feel really glad to be the first Nigerian artiste MTV will be featuring in Brand: New, it goes a long way to show that when you think no one is looking, people are there giving you thumbs up” an excited Mo’cheddah says
MTV handpicked Mo’Cheddah to debut the Brand: New initiative after the buzz surrounding her solo single. Mo’Cheddah first came to the attention of MTV base when she featured on three major videos Purple”, “The Finest” and “Capital Drama by Knighthouse “
“Nigeria has produced so many exciting artistes and MTV is thrilled that a talented newcomer like Mo’Cheddah will be the first Nigerian artist to benefit from Brand: New” Alex Okosi Senior Vice President and Managing Director, MTV Networks Africa says
Brand: New, an initiative targeted at creating a platform for talented artistes to be showcased to the world was birthed in line with MTV’s commitment to the development of talents and creativity on the African continent.
Vignettes and cameos on Mo’cheddah shot in Lagos, Nigeria will be shown throughout July on MTV Base. In the digital space, Mo’Cheddah biography, tour dates and links will have a dedicated page on the www.mtvbase.com website and mobile site.

An undergraduate at the Creative Arts Department of the University of Lagos, Mo’cheddah’s debut album “Franchise Celebrity” is due In August 2010.
Mo'Cheddah is very passionate about Nigeria and being a Nigerian. She believes that Nigeria has a lot to offer the world and sees herself as the Nigerian entertainment ambassador to the international community, with a vision is to take Nigerian entertainment to the world stage and to showcase the wealth of talent and cultural richness of Nigeria, it looks like Mo’Cheddah is not doing badly.